November is just around the corner, and I am very pleased to announce that not only will I be exhibiting at the upcoming Women in Networking WIN Symposium next month but I have been selected to be one of their guest speakers to lead a workshop at this year’s event.
The 2013 WIN Symposium is scheduled from 5:30 p.m. to 9 p.m. on Tuesday, Nov. 19 at Nielsen in Oldsmar (501 Brooker Creek Rd.). I am currently scheduled to lead a workshop at the annual event at 7 p.m. on the topic of “The Key to Telling Your Company’s Story.” Since I bring both a long-time marketing communications background and strong writing and media experience to the podium, I thought this would be a wonderful opportunity to marry the two for the benefit of my audience.
In my workshop presentation “The Key to Telling Your Company’s Story,” I will be drawing parallels between the process of writing an intriguing book with the components necessary to tell a compelling “story” in the marketplace as a business, all of the factors you need to take into consideration, many of them quite similar to those an author must evaluate as he or she is putting the pieces together to write an enticing novel. What will make people pick up your book? What will keep them reading? And what will make them pick up your next book? These are burning questions every author asks herself, and it’s no different for a business, simply a different product and audience. What will get people to pick up my product or walk into my business and what will keep them coming back for more? Same mission.
I hope those in the Tampa Bay area will come by to check out this year’s event. There is a diverse lineup of speakers scheduled from 6 to 8 p.m. Of course, if you do stop by, I certainly hope that you pick me as your 7 p.m. presentation. I’d love to see your face out in my sea of audience members and I’ll be taking questions at the end of the presentation, too, to offer any other business storytelling tips that I can.
Each year, the Symposium, which is WIN’s biggest fundraiser all year, raises money for a worthy local organization doing wonderful things in the community, and I’m pleased to share that this year’s event proceeds will benefit The Haven of RCS, which supports victims of domestic violence. I encourage both men and women in the area to stop by this year’s WIN Symposium to not only support the dozens of local business owners participating as exhibitors – because it’s never too early to start holiday shopping – but also to support this great organization The Haven of RCS which helps others begin the healing process and start new lives.
I too will have a booth and when I’m not speaking, I will be selling signed copies of my book THE MUSE UNLOCKED, so I hope that if you do attend, you will stop by my booth and say hello. While you’re there, perhaps pick up a copy of the book for yourself or a loved one who might enjoy a good tale with some romance, some wit and banter, plenty of pop cultural references and an underlying message designed to encourage and empower readers upon finishing that last sentence. And if you have already purchased the book and would like me to sign it, please bring it along with you. I am happy to do so and would love to hear your feedback or answer any questions about the book.
Cost to attend the WIN Symposium is a $10 donation in advance or $15 at the door. Guests can register beforehand at www.winsymposium.com. The event will offer guests an opportunity to network, complimentary food, a silent auction, exhibitors to browse and a variety of workshops to explore.
See you there! ~ ck
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